Thu Mar 04, 2004 3:35 pm
Will the Government Intervene in Online Advertising?
Search Engine Strategies

What are the major threats to growth in the online advertising marketplace? This question was posed to a panel of experts during the “Search Engine Advertising” session of this week's Search Engine Strategies conference in New York City, where online branding has been a popular topic of discussion.

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Wed Mar 04, 2004 11:34 am
The Paid Inclusion Crisis
Search Engine Strategies

The debate over whether paid inclusion programs will reduce search result quality is spreading like a wildfire but the search engine getting the blunt of its burden is Yahoo.

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Wed Mar 03, 2004 3:06 pm
The Search Engine Wars Begin
Search Engine Strategies

Search Engine Watch editor Danny Sullivan's Keynote speech yesterday was entitled "Search Wars." The Death Star in the Search Wars was none other than the reigning search champion Google, with the Rebel Forces of Yahoo and other engines now entering the scene.

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Wed Mar 03, 2004 1:21 pm
Greg Jarboe Talks Yahoo! Search
Search Engine Strategies

Jarboe learned that the Yahoo! Slurp bot doesn't follow links as closely as the Google bot. Instead, Slurp pays more attention to on page factors such as keywords and title tags to determine a site's relevance.

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Wed Mar 03, 2004 12:51 pm
The Google-Yahoo Competition
Search Engine Strategies

Today's Search Engine Strategies session titled “the Future of Search” brought representatives from Google, Yahoo, AOL and AskJeeves into the same panel. The New York-based conference brought two interesting industry tidbits into the limelight.

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Wed Mar 03, 2004 12:25 pm
Google Brain Implants?
Search Engine Strategies

Could the future of search include Google brain implants? Possibly, according to Google representative Craig Silverstein. A few years ago Silverstein gave a speech on how search engines will become ubiquitous. He predicted users would be able to talk to engines and the engines would talk back. Now, he says, that prediction closely resembles what we are seeing in today's world of search.

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Wed Mar 03, 2004 12:18 pm
The Dark Side of the Force: Skanky Links
Search Engine Strategies

Yesterday's Advanced Link Building session of Search Engine Strategies featured WebGuerrilla President Greg Boser, an infamous Google spammer, on the same panel as Google's Director of Technology, Craig Silverstein.

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Tue Mar 02, 2004 4:59 pm
Will 2004 Mark the End of Google’s Empire?
Search Engine Strategies

Survival of the fittest can easily be applied to the search engine industry.

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Tue Mar 02, 2004 4:52 pm
Site Match Officially Launched
Search Engine Strategies

Ever since whispers about Overture's new paid inclusion product were leaked at last week's WebmasterWorld PubConference, e-Business professionals have been wondering when the service would be officially released.

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